Great Branding Starts with a Conversation,
Not a Colour Palette

Two collaborators having coffee whilst they discuss the potential of a rebrand.
Spit & Polish Brand Design

06 | June | 2025

Design Isn’t Just Pretty Pictures
(But We Do Love Those Too)

Why great branding starts with listening, not layouts.

When people think of brand design, they often imagine moodboards, typefaces, and endless conversations about colours that “pop”. And yes, we love all that. But truthfully? That’s not where the magic starts.

At Spit & Polish, we believe the best design work begins long before a single pixel is placed or a pen hits paper. It starts with something a bit less glamorous (and a lot more powerful), a good conversation.

The Real Work Starts with “Why”

Before we get to logos, packaging or digital experiences, we ask one simple question.

“Why does your brand exist?”

Not just what you do, or how you do it, but why. What drives your business forward? What sets you apart in a sea of sameness?

More often than not, the real gold isn’t in the rehearsed elevator pitch. It’s in the small, honest details.

How your business started over kitchen table chats.

• The story behind your name.

• That thing customers always rave about, but never quite put into words.


That’s where the good stuff lives. That’s the heart of your brand.

Branding That Feels Right,
Not Just Looks Good

We’re not here to make you look trendy for a season. We’re here to build a brand that lasts, one that feels like you.

Because great branding isn’t just about looking sharp (though we’ve got you covered there too). It’s about…

• Telling the right story
• To the right people
• In a way that actually means something


That kind of work only happens when we listen, laugh, ask too many questions, and get a little bit obsessed with your world. We care deeply about what makes your brand tick and we use design to amplify it.

So, What’s Next?

If you’re thinking about building a brand, or wondering whether yours still fits, the first step might not be a rebrand or a new website.

It might just be a coffee and a conversation.

Let’s make something brilliant together.

Want to chat about your brand?
Book a call, we’re always happy to listen.

Book a Chat!

Ready to bring your brand to life? Why not book a virtual call and let’s chat about how we can make it happen.

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© Spit & Polish Brand Design Ltd