Whether you're a startup building your brand from scratch or an established company looking to refresh your image, intentional branding can set you apart, build trust, and drive growth.
Here are 10 practical tips and tricks businesses can implement to strengthen their brand and stand out.
Start by answering a simple but powerful question:
Why does your business exist beyond making money?
Your purpose forms the foundation of your brand. It informs your values, your mission, and the way you communicate. A clear brand purpose helps connect with customers on an emotional level and builds loyalty.
Example:
Patagonia’s purpose isn’t just to sell outdoor clothing, it’s to save the planet.
If your brand were a person, how would it speak? Would it be formal or friendly? Humorous or authoritative?
Your brand voice should be consistent across all channels, from your website copy to customer service emails. Document your tone, vocabulary, and personality traits so everyone on your team can align.
Tip:
Use a voice chart with dos and don’ts to guide content creation.
Your logo, colour scheme, typography, and imagery all contribute to brand recognition.
• Are your visuals consistent across platforms?
• Do they reflect your brand’s personality and appeal to your target audience?
Consider updating or refreshing your visual identity if it feels outdated or disjointed.
People remember stories more than facts. Craft a compelling brand story that weaves your history, mission, challenges and values into a narrative.
This story should be central to your About page, social media, and even marketing campaigns.
Framework:
Origin → Challenge → Solution → Impact.
Branding isn't about appealing to everyone, it’s about connecting with the right people.
Use customer personas to understand your audience's needs, preferences and pain points. Then, craft messages and visuals that speak directly to them.
Pro tip:
Use language your audience already uses, review forums, feedback, or social comments to pick up on it.
Inconsistency confuses customers and dilutes your brand identity.
Make sure your messaging, tone, and visuals align across:
• Website
• Social media
• Packaging
• E-mail
• In-person interactions
Action Step:
Create a brand style guide and train your team on it.
Social platforms offer a chance to humanise your brand, share your values and engage directly with customers.
Don’t just promote, add value, start conversations and show your personality.
Bonus Tip:
Highlight behind-the-scenes content to build transparency and trust.
Your customers are your best marketers. Encourage them to share photos, reviews and stories involving your brand.
Reposting UGC not only boosts credibility but also shows you value your community.
Ideas:
Run contests, hashtag campaigns, or loyalty shout-outs.
Your brand is defined by every interaction, before, during and after a sale.
Delight your customers with thoughtful service, fast responses and unexpected perks.
Happy customers turn into loyal brand advocates.
Simple win:
A handwritten thank you note goes a long way.
Great brands listen. Monitor how people perceive your brand through reviews, surveys and social media.
Use analytics to understand what’s working and where to improve. Don’t be afraid to pivot, brands that adapt stay relevant.
Branding is not a one-time project, it’s an ongoing process of alignment, communication and improvement. By investing in your brand intentionally, you lay the groundwork for lasting recognition, trust and business growth.
Remember:
A strong brand doesn’t just sell a product, it sells a feeling, an experience and a promise.
If you need any help or advise about your brand, contact us for a brand audit.
Ready to bring your brand to life? Why not book a virtual call and let’s chat about how we can make it happen.
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